Successful Product Launch

Welcome to the Robert Clegg blog. The tech industry is rapidly emerging. Launching a new product can be very difficult. No matter whether you’re launching a new app, a new software feature, or a complete software-as-a-service (SaaS) offering, every product launch requires its own strategy so it gets introduced to the right people.

Before you do anything with your product, you need to be sure you know it well. but understanding the problem that you’re solving is important to communicating the product’s value with your customers. Focus on “why” you created the product and “who” can benefit from it. 

Once you have an understanding of the problem that needs solving, research the people who are facing this problem. Moreover, you need to understand your audience—the language they use, the way they communicate, the channels they communicate through, and the news they want to hear.

A buyer persona will also help you to develop an empathy for your customers. It will help you to know where they’re coming from, what they are doing, what problems they are facing, and help you to understand more thoroughly how to solve those problems for them.

 Having clear metrics will also help you to know what you’re going after. Are you seeking sales, clicks, shares, or likes? Make sure you choose good analytics tools before you start your campaign. This way, you will have a clear picture of what’s going on through a single dashboard. 

Testing can also save you from spending time and resources on unnecessary features your users won’t like, as well as reduce the need for customer support, discover potential threats from competitors, and improve conversion rate and customer retention. After you have generated enough feedback from testing, it’s time to use that information to improve your product. Eliminate anything that users didn’t like and add missing features. And if you’re still feeling unsure about the results, do more testing

In every product launch, you always have to be present, listening, and ready to take action. Remember, preparation is key to every success story.

Rob Clegg is a consultant, entrepreneur, and a business founder. Learn more about Robert Clegg on his website here. Follow Rob Clegg on his Facebook for more technology news, perspective and insights impacting the business service sector. Read the latest Rob Clegg news here.

 Entrepreneurial Success

Welcome to the Rob Clegg blog. One of the biggest areas where first-time entrepreneurs fail is in failing to launch. They spend so much time perfecting an idea that it never actually gets off the ground or offered for sale. If you can effectively solve the problem, you can launch and gather information and insights from customers as you go. It saves time, money and a lot of heartache.

According to Rob Clegg, marketing is everything! You may have the best product the world has ever seen, but if the world never actually sees it, your business will fail. Whether you work with an agency or choose to do marketing in-house, it needs to exist to get your product in front of the right eyes at the right time and increase sales.

Remember that you don’t need a perfect product, you only need a customer support staff available to make your customers feel valued and to address any issues that arise. People form relationships with people, not products. From there come positive reviews/testimonials and great referrals. 

Lastly,  know your competition. If you haven’t already (and hopefully you have), complete market research on competitive products to establish what sets you apart. When you start doing marketing, these are the bullet points on which you’ll want to focus. Set up Google Alerts to monitor what is happening in your industry and what moves competitors are making. Keep your customers close, and your competitors closer.

Following the tips above can provide some peace-of-mind and help you elevate! 

Rob Clegg has a vast amount of experience in raising business capital. Learn more about Rob Clegg on his IMDb page here. Connect with Robert Clegg on his Linkedin profile page here. Read the latest Robert Clegg news here.