Customer Retention Welcome to the Rob Clegg blog. What's better than acquiring one new customer? It sounds like a tricky question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer. But how do you create a customer retention strategy that keeps your current customers engaged and happy? Let’s start with onboarding. Onboarding is an effective customer retention tool because...
Biometrics Welcome to the Rob Clegg blog. Millions of consumers already use biometrics technology, like thumbprint scans to unlock their phones and confirm in-app purchases. Recent research unveiled that consumers’ awareness of biometric payments is, in fact, very high. Specifically, two-thirds of respondents have already used fingerprint recognition, with one third using it on a regular basis. Some financial institutions and technology companies...